INTRODUCTION

BRAND FINNLAND IS KINGDOM OF FOOD PRODUCTS UNDER ALCHEMIST MANAGEMENT WHICH IS COMPOSED OF FRUIT PLANTATION BUSINESS FINNLAND SMART FARM. IT IS OPERATED BY NEW GENERATION OF FARMERS WHO USE TECHNOLOGY TO CONTROL UNTIL WE HAVE SAME STANDARD AND QUALITY OF PRODUCES EXTENDING TO FRUIT PROCESSING AND PRESERVATION DEVELOPMENT UNDER THE NAME DELICIOUS DESTINATION. WE CAN PASS FRESHNESS AND DELICIOUSNESS OF 100% THAI PURE FRUIT WITH VARIOUS TASTE TO GLOBAL MARKET IN NEW FORM WHICH HAS BEEN RESEARCHED AND DEVELOPED FROM FRUIT PRODUCTS FOR LONGER THAN 5 YEARS. THIS ALSO INCLUDES ENERGY PRODUCTS IN NEW FORM NAMED CLUB ENERGY BAR TOGETHER WITH FRESHLY-BAKED CUISINE AJI BREAD & PASTRIES IN PARALLEL WITH ENCHANTING COFFEE BARISTOPIA BOUTIQUE COFFEE WHO LOOKS AFTER FROM COFFEE BEAN CULTIVATION, ROASTING AND GROUNDING TILL SERVING TO YOU.

02
03
PAGE

THE LOCATION

SMART FARM IS A FLAGSHIP FOR FINNLAND WHICH COVERS A LARGE DURIAN PLANTATION ON AN AREA OF 103 RAI IN WIANG CHIANG RUNG DISTRICT,CHIANGRAI PROVINCE. AGRICULTURAL RAW MATERIALS ARE MANUFACTURED IN THIS FARM, ESPECIALLY MONTHONG DURIAN WHICH IS IN HIGH DEMAND FROM NOT ONLY IN THAILAND BUT ALSO OVERSEAS MARKET. AT PRESENT, FINNLAND UNDER ALCHEMIST HAS A MANUFACTURING PLANT WHICH POSSESSES PRODUCTION STANDARD FROM VARIOUS INSTITUTIONS TO BE MANUFACTURING AND DISTRIBUTION BASE LOCATED IN THATAKEUB DISTRICT, CHACHEONGSOU PROVINCE. WE HAVE CLEAR MANAGEMENT POLICY BY BEING NO. 1 EXPORTER AND SERVICE PROVIDER IN TERM OF FRUIT AND PROCESSED FROZEN FRUIT PRODUCTS IN VARIOUS FORMS CONTINUOUSLY. IN ADDITION, WE ALSO HAVE AN EXPANSION PLAN IN MANY PARTS, FOR EXAMPLE, TEAM AND PERSONNEL DEVELOPMENT TO HAVE HIGHEST STANDARD TO BE ABLE TO WORK IN PARALLEL WITH BUSINESS EXPANSION POLICY IN THE FUTURE.

04
05
PAGE

COMPANY OVERVIEW

ALTHOUGH WE HAD A NUMBER OF OBSTACLES DURING THE VERY FIRST PERIOD OF SMART FARM BUSINESS, OUR MANUFACTURING BASE OF MAIN RAW MATERIAL OF FROZEN FRUIT PRODUCTION, MR. KRAITAWAT - OUR EXECUTIVE, STILL INSISTED TO CONTINUOUSLY MOVE FORWARD TO DEVELOP AND CREATE NEW PRODUCTS TO MEET MARKET DEMANDS. WE ARE DETERMINED TO BE HONEST AND SINCERE TO OUR CLIENTS TO MAKE FINNLAND, OUR HAPPY KINGDOM, TO OBTAIN MORE AND MORE POPULARITY BOTH FROM THAI PEOPLE AND FOREIGNERS.

06
07
PAGE

08
09
PAGE

BRAND BUSINESS

We don’t just want to be a stable or progressive company but we need sustainability. It’s the balance of doing permanent business. Happiness from all parties including determination to develop is enhancement of both quality of lives and company at the same time, plus all of our customers.

Kraitawat Sribenjaratana
Managing Director

10
11
PAGE

“Commitment to Creativity and Push Innovation for Happiness in
Doing Business” Even though management principle of durian
plantation “Finnland Smart Farm” is to grow high quality of produce,
our stories do not end there.

Finnland Smart Farm is also a place of human resource development
of new agricultural generation having various point of view and
creativity. What we acquire is we have higher quality produce and with
consistency. We have new innovation and technology in taking care of
produce. Finnland Smart Farm clients have confidence and reliability
towards our products continuously.

12
13
PAGE

VISION / MISSION

ALCHEMIST, creator and founder of FINNLAND, mainly aims to be a
manufacturing leader of agro-industrial products, as well as many
processed products with good quality. Our products can deliver happiness
to our consumers as well.
In addition, we also take philosophy by focusing on innovation to form
happiness as an important fundamental in business management, human
resource and organization development to have better quality of life which
is one of our key visions.

“We will make fruits to be more superior than the traditional ones”
Why do we have to eat delicious fruits just in the season? From this
sentence, we are serious to research and develop our products by
selecting raw materials according to our benchmark prior to pass it to
the modern production process and innovation. This is for the purpose
of having new result to answer consumer needs in every season and
meticulous to pass the value from nature to your hands.

14
15
PAGE

BECAUSE WE INTEND TO BE ONE OF THE BEST AND SUSTAINABLE FOOD CREATORS ON INTERNATIONAL BASIS, THEREFORE WE SET OUR MAIN IMPORTANT POLICY AS FOLLOWS:

FRESHNESS
WE INTEND TO MAINTAIN PRODUCT FRESHNESS AS LONG AS POSSIBLE. THEREFORE, WE START FROM SELECTING SOURCE OF RAW MATERIAL THAT WE ARE CONFIDENT, FROM THE RIGHT LOCATION, SUITABLE DISTANCE BETWEEN FRUIT PLANTATION AND MANUFACTURING PLANT, METICULOUS AND CONCISE PROCESS TO PRESERVE RAW MATERIAL BEFORE PRODUCTION IN EVERY STEP. RAW MATERIAL WILL BE PUT INSIDE PACKAGING WITH GOOD QUALIFICATION IN FRESHNESS PRESERVATION.
CLEANLINESS
SAFETY AND HYGIENE OF OUR CUSTOMERS IS OUR TOP PRIORITY. AREA INSIDE MANUFACTURING PLANT, MACHINERIES, MATERIALS, EQUIPMENT, RAW MATERIAL, INCLUDING ALL OF OUR STAFF, HAVE TO BE CLEAN AND MEET THE STANDARDS OF FOOD INDUSTRY MANUFACTURING IN EVERY PROCESS TO ENSURE THAT OUR PRODUCTS MUST BE CLEAN AND HYGIENIC.
QUALITY AND STANDARD
WE ARE WELL AWARE OF PRODUCT QUALITY, QUANTITY PER CONSUMPTION, CONSISTENT TASTE ACCORDING TO OUR OWN FORMULA, CLEAN AND NEAT PACKAGING IN PERFECT CONDITION FROM FACTORY TO CONSUMERS. ALL ARE COMPONENT AND CONSUMER SATISFACTION THAT HAVE ALWAYS GIVEN TO US. WE THEREFORE STRIVE TO MAINTAIN SUCH QUALITY AND STANDARDS ACCORDING TO GMP HACCP.
DELICIOUS WITH HAPPINESS
OUR KEY TARGET IS HAPPINESS WE CREATE FROM OUR GOOD INTENTION. WE WISH OUR CONSUMERS TO BE HAPPY IN CONSUMING OUR PRODUCTS ANYWHERE AND ANYTIME. WE PROMISE THAT WE WILL STILL STRIVE TO KEEP OUR PRODUCTION STANDARD TO BE ALIVE ETERNALLY.

16
17
PAGE

Product innovation

“Who said deliciousness and health cannot go together?”

HYPER RAPID FREEZING (HRF)

When we discovered fresh and delicious treasure, we also invented “Hyper Rapid Freezing” innovation which is the key to maintain freshness, deliciousness and good health. We have standardized production process, strict and attentive to every single step to deliver fresh and delicious value to your hands every day. Let’s get to know the process of delicious tasting from the first till the last step!

18
19
PAGE

01

SELECT RELIABLE SOURCE OF RAW MATERIAL WITH GOOD QUALITY

WE DO NOT FOCUS ONLY ON DELICIOUSNESS BUT WE MAINLY AIM TO PRODUCE HIGH QUALITY PRODUCTS. THE RAW MATERIAL SELECTION PLAYS A VERY IMPORTANT ROLE. QUALITY CONTROL, NURTURE, RESEARCH AND DEVELOPMENT ARE OUR KEY REASONS WHY WE NEED TO HAVE OUR OWN DURIAN PLANTATION. WE HAVE GOOD QUALITY PRODUCTS, FRESH, CLEAN, SAFE FROM OUR SELECTION OF THE BEST DURIAN SPECIES WITH GOOD CARE FROM A PROFESSIONAL WITH EXPERIENCES LONGER THAN 30 YEARS, FROM GENERATION TO GENERATION. MOREOVER, WE ALSO HAVE OTHER FRUIT ORCHARDS WHICH ARE ALLIANCE TO US AND POSSESS GOOD QUALITY IN THE SAME RANGE AS OURS TO BE ABLE TO MEET MARKET NEEDS AS WELL.

02

SELECT AND CAREFULLY SEGREGATE RAW MATERIAL

EACH SINGLE PIECE OF DURIAN WE PICK FROM OUR FARM WILL BE WEIGHED AND MEASURED ITS SIZE TOGETHER WITH QUALITY CHECK. PROVIDED THAT THE REQUIRED CRITERION ARE NOT MET, IT WILL BE ELIMINATED FROM THE PRODUCTION LINE IMMEDIATELY. FINNLAND STANDARDIZED DURIAN WILL HAVE SUITABLE SHAPE, NOT TOO RIPE NOR TOO OVERGROWN. DURIAN MEAT WILL COME WITH BEAUTIFUL YELLOW, HANDFUL SIZE, SMALL WITHERED SEEDS AND MOUTHWATERING AROMA.

03

RAW MATERIAL QUALITY CHECK

THIS STEP IS EXTREMELY IMPORTANT. THE SELECTED STANDARD DURIAN MEAT MUST BE MEASURED SWEETNESS LEVEL. DURIAN MEAT THAT PASSED THE CRITERION MUST ACHIEVE THE SET VALUE TO GET CONSISTENTLY DELICIOUS AND GOOD PRODUCT QUALITY.

04

PREPARATION OF DURIAN MEAT

AFTER SWEETNESS LEVEL HAS BEEN SCREENED, “FRESH DURIAN KIDNEYS” WILL BE TAKEN SINCE IT IS STIFF AND CANNOT CONSUME. THEN WE WILL TRIM DURIAN MEAT WITHOUT SEED AND DURIAN WEIGHT WILL DISAPPEAR FROM THIS STAGE FOR UP TO 30% RIGHT AWAY.

20
21
PAGE

05

PRODUCT FORMING PROCESS

STARTING FROM FRESH DURIAN MEAT THAT PASSED THE CRITERION WILL BE PASSED TO FORMING PREPARATORY MACHINE TO BLEND IT AND GET HOMOGENEOUS TEXTURE, THEN DURIAN MEAT WILL BE PASSED TO FILTER PROCESS AGAIN TO PREVENT CONTAMINATION. WHEN WE GET THE EVENLY TEXTURED DURIAN, WE WILL FEED IT TO FORMING MACHINE TO GET THE BEAUTIFUL DURIAN PRODUCT ONCE AGAIN.

06

HYPER RAPID FREEZING (HRF)

HRF IS THE HEART OF MANUFACTURING PROCESS TO MAINTAIN PRODUCT QUALITY TO BE FRESH, NEW, DELICIOUS WITHOUT ANY CHANGE IN TASTE. WE HAVE DEVELOPED PRODUCTION PROCESS BY USING THE BEST TECHNOLOGY AND NO CHEMICAL ADDITIVE TO BE USED AT ALL. DURIAN MEAT THAT HAS UNDERGONE THIS PROCESS WILL BRING DOWN TEMPERATURE RAPIDLY AS WE USE FROZEN TEMPERATURE AT LOWER THAN -190C RESULTING IN HIGH QUALITY PRODUCTS THAT CAN PRESERVE NATURAL QUALIFICATION AT ALMOST 100%. FURTHERMORE, HRF CAN REDUCE CRYSTAL ICING FORMATION WHICH IS MAJOR FACTOR AND OBSTACLE FOR FROZEN ITEMS TO LOSE THEIR ORIGINAL TASTE AND NUTRITION. WE CAN BE CONFIDENT THAT OUR PRODUCTS WILL REMAIN FRESH, TASTY AND NUTRITIOUS TILL THE CONSUMERS WITH HRF TECHNOLOGY.

07

QUALITY INSPECTION AND PRODUCT PACKING

AFTER DURIAN HAS UNDERGONE THE FROZEN PROCESS, WE WOULD PASS IT TO QUALITY INSPECTION PROCEDURE. PRODUCTS MUST HAVE BEAUTIFUL SHAPE, FINE TEXTURE, WITHOUT ANY AIR BUBBLES AND FREE FROM ALL KINDS OF CONTAMINATION TO BE CONFIDENT THAT OUR PRODUCTS ARE AT THE HIGHEST QUALITY AND HYGIENE.

08

STORAGE

DUE TO THE FACT THAT OUR PRODUCTS ARE WITHOUT ANY CHEMICAL ADDITIVES NOR PRESERVATIVES, STORAGE PLAYS A VERY IMPORTANT ROLE TO US TO PRESERVE THEM AT THE HIGHEST QUALITY PRIOR TO REACHING CONSUMERS. THE PRODUCTS WILL BE BROUGHT INTO -25C FROZEN ROOM WHICH IS TEMPERATURE THAT CAN STOP THE GROWTH OF MICROORGANISMS. WE CAN BE CONFIDENT OF FRESH, CLEAN AND DELICIOUS PRODUCTS.

20
21
PAGE

BRAND SETTING

IN ORDER TO ACHIEVE BUSINESS PURPOSE, STRATEGIES AND BRAND BUILDING PLAY AN IMPORTANT ROLE TOGETHER WITH LONG-TERM PLANNING TO OBTAIN MARKET AND CUSTOMER GROUP UNDERSTANDING.

IMAGE CREATION, DESIGNING, DEFINITION, BUILDING OUR OWN PERSONALITY, CHARACTER, MOOD, TONE, ETC ARE FORMED TO COMMUNICATE TO CONSUMERS WHO KNOW THIS AS “BRANDING”.

MAJOR PURPOSE OF DELICIOUS DESTINATION IS TO HAVE THEIR CLIENTS TO GET SIMPLE UNDERSTANDING, NOT COMPLICATED, HAVE DIFFERENCE, POSSESS ANY OUTSTANDING POINTS TO DRAW MARKET INTEREST AND HAVE GOOD FEELING WITH BRAND AND PRODUCTS BY STARTING FROM:

- ANALYZE MARKET’S NEEDS (BRAND ANALYSIS)
- PUT THE RIGHT POSITIONING OF THE BRAND (BRAND POSITIONING)
- BUILD COMMUNICATION TO TARGET GROUP (BRAND COMMUNICATION)
- BUILD AN IMAGE (BRAND IMAGE)

24
25
PAGE

28
29
PAGE

30
31
PAGE

INTERNATIONAL DESTINATION

THAI FRUIT EXPORT MARKET HAS CONTINUOUS GROWTH RATE EVERY YEAR. WE ARE DETERMINED TO DELIVER DELICIOUS DESTINATION, 100% THAI PURE FRUIT WHICH IS FRESH AND DELICIOUS WITH VARIOUS TASTE FOR PEOPLE OF EVERY NATION TO TRY IN A NEW FORM WITH EASIER DELIVERY AND LONGER STORAGE PERIOD. EVERY FLAVOR HAD PASSED ANALYTICAL THINKING PROCESS SO WELL THAT OUR PRODUCTS ARE ON GLOBAL NEED, FOR EXAMPLE, THAILAND IS NO 1 EXPORTER OF DURIAN IN THE WORLD, IS IN GREAT DEMAND ESPECIALLY FOR CHINA. MANGO IS THE MOST POPULAR TROPICAL FRUIT FOR EUROPE AND COLD COUNTRIES. MIDDLE EASTERN PEOPLE ARE FOND OF CUSTARD APPLES. WE ALSO HAVE OTHER TYPES OF FRUITS INCLUDING JACKFRUIT, GUAVA, COCONUT, PINEAPPLE AS WELL AS STICKY RICE, DURIAN STICKY RICE WITH COCONUT MILK, MANGO STICKY RICE WITH COCONUT MILK WHICH ARE A PART OF THAI IDENTITY THAT WILL BE FASCINATED BY ANY NATIONALITY. NO MATTER WHERE YOU ARE, NO MATTER HOW MANY MILES AWAY FROM THAILAND, YOU CAN ALWAYS SAVOR A NEW FORM OF 100% THAI PURE FRUITS UNDER THE NAME DELICIOUS DESTINATION.