Delicious Destination joined representatives in participating in HORECA Riyadh 2022, the largest annual food and beverage exhibition in Saudi Arabia, held to promote trade and investment in the food and beverage industry. The event took place from November 22 to 24, 2022.

The Thai Ambassador to Riyadh, along with Mr. Hisham Baeshen, a renowned Saudi food blogger with over 10 million followers, visited the Thai food booth. The booth showcased Thai food products, with a focus on freeze-dried fruits such as Durian, Mango, Coconut, and Pineapple. The booth attracted entrepreneurs, business professionals, and F&B practitioners from Saudi Arabia, the GCC, and the Middle East.

Siamthai Foodstuff, the distributor of Delicious Destination products in Dubai, seized the opportunity to present the brand to the Saudi market. The highlighted products included freeze-dried fruits like Durian, Mango, Coconut, and Pineapple, as well as sweet treats such as Thai Sticky Rice with Durian and Mango Sticky Rice with Coconut Milk. Among the products showcased, the freeze-dried Mango received the most attention and positive response for its sweetness, aroma, and captivating taste.